The company is Starbucks.
Part One:
- Analyze the process of implementing an analytics tool for the client.
- Examine the different reports generated by analytics tools that need to be utilized by the client.
In a 1 – 2 page report address the following:
- Provide initial analysis as to the meaning of the analytics reports. What stats stand out most and why?
- Provide scholarly references and appropriate examples that support your examination of the reports generated by analytics tools.
Part Two:
Google Analytics Web analytics service is a comprehensive and free analytics tool that helps in determining the performance of a Web site based on various statistics.
For this phase, conduct research on Google Analytics Web analytics service using the readings for the week and the Internet.
In a 3 – 5 page paper, address the following:
- Explain how a Google Analytics account can be implemented for your client’s Web site.
- Examine the functions that a Google Analytics account provides.
- Identify different reporting elements of a Google Analytics account-such as multichannel
funnel reports, cross-channel reporting, custom reports, and visualization reports that will be used throughout this course.
- Define each element you have identified.
- Describe how these elements will be used in your client’s Web site.
- Compare and contrast the use of Google Analytics to another analytics tool – free or paid
Deliverables
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