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Sports Marketing assignment; Executive Summary and Introduction

Unit VI Assignment
Executive Summary and Introduction
Create and submit a word document for the executive summary and introduction sections of your paper.
Executive Summary: Summarize a longer report or proposal, in such a way that readers can rapidly become
acquainted with a large body of material without having to read it all. It will usually contain a brief statement of the
problem or proposal covered in the major document(s), background information, concise analysis and main
conclusions. It is intended as an aid to decision making and it is more persuasive than an introduction.
Separate the Executive Summary and Introduction using a page break in the document.
Introduction: What is the chief reason you are writing the paper? State also how you plan to approach your topic. Is
this a factual report, a book review, a comparison, or an analysis of a problem? Explain briefly the major points you
plan to cover in your paper and why readers should be interested in your topic.
Be sure to use proper APA formatting when appropriate.

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